WHO WE ARE

At Era Tua USA, we bring the innovation and expertise of European hair care to discerning customers across the United States. Proudly developed in the Netherlands by seasoned hair care specialists, our products embody the perfect blend of European sophistication, luxury, and precision.

Rooted in a tradition of excellence, Era Tua’s formulations are meticulously designed to deliver salon-quality results at home. Each product is infused with the finest ingredients, carefully selected to nourish, protect, and enhance your natural beauty. Beyond performance, our signature scents transform every use into a sensory escape, transporting you to the serene luxury of a five-star hotel or spa.

As part of a globally celebrated brand, Era Tua USA is dedicated to elevating your hair care experience with products that combine European expertise, modern luxury, and indulgent self-care. Discover the difference of hair care made with passion, innovation, and a touch of elegance.

OUR MISSION

At Era Tua, our mission is to empower individuals to embrace their unique beauty and indulge in moments of pure joy and self-care. We strive to create luxurious lifestyle products and services that not only enhance physical well-being but also evoke a sensory journey, providing a momentary escape from the everyday life.

With a commitment to quality, innovation, and exceptional customer experiences, we aim to inspire and uplift, helping our customers to feel confident, empowered, and deeply satisfied.

OUR VISION

Our vision at Era Tua is to be the global leader in providing luxurious and transformative beauty experiences. We aspire to be recognized for our commitment to innovation, exceptional quality, and unrivaled customer satisfaction.

By continuously pushing the boundaries of creativity and incorporating the finest ingredients, scents, and sensory elements, we aim to create a world where everyone can indulge in moments of pure bliss and elevate their self-care rituals.